By Yashaen Luckan, president of the South African Council for the Architectural Profession (SACAP)
The added benefit of engaged practice, from a business perspective, is that clients are involved early in the design process and thereby become aware of the intellectual capital invested in the process of design, rather than functioning solely as recipients of the products of design. As built environment professionals, including architectural professionals, seek alternate ways of ensuring business sustainability and growth, could an alternate mode of practice – engaged practice – become a viable business model for built environment professionals?
